While large not-for-profit organisations recognise the importance of having a clear digital marketing strategy that is implemented and reviewed regularly, many small to medium-sized not-for-profit organisations still struggle to develop such a strategy.

Given the rapid growth and development occurring in AI, there is a disconnect between those working in the industry who can see the advantages and benefits and the wider community’s perception.

Sharing photos or information about ourselves on social media is now standard practice; the minority who don’t share are often considered unusual.

Rebranding allows an organisation to “jazz things up,” replace the tired logos and fading brand colours, create a catchier position statement, and show that things are going well.