What is Substack, and why is it important for businesses to consider Substack as part of their communication strategy?

2024 Social Media Trends

The rise of ChatGPT, Twitter rebranded to X, the launch of Threads, the diminishing hype about the metaverse, and TikTok’s increasing influence. What will be the changes that will influence social media in 2024?

Social Media and the Holidays

With the arrival of the holiday season, the general sense of inertia that comes at the end of a year and more time to relax, it’s easy to get caught in the hypnotic effect of scrolling through our social media channels.

SROI Framework

SROI, at its core, measures whether the social value created by a program or service run by an NGO outweighs its cost.