ESOV
As a business owner, how confident are you that your presence on social media brings you the returns essential for your business’s sustainability?
Balancing Free Speech and Responsibility
The recent decision by the US Court of Appeals for the Third Circuit in Anderson v TikTok Inc., which held TikTok responsible for its algorithmic recommendations, could reshape the landscape for social media platforms because it departs from the broad immunity provided by Section 230.
Media Release | Arctic Basecamp Amplifies Its Global Voice with Tonic Digital
For over a decade, scientists at Arctic Basecamp have been communicating and sharing crucial, actionable information about the poles and their critical relationship to climate change worldwide.
Misinformation and Moral Panic
While it seems the amount of misinformation circulating within society is greater than previously, has it increased, or is it simply a consequence of the heightened fear caused by the moral panic?
Google’s Balancing Act
In a significant announcement on July 22, Google has officially changed its earlier decision and advised it will now retain third-party cookies.
Is Digital Marketing Hindering or Galvanising Your NGO?
While large not-for-profit organisations recognise the importance of having a clear digital marketing strategy that is implemented and reviewed regularly, many small to medium-sized not-for-profit organisations still struggle to develop such a strategy.
AI and Human Emotion
Given the rapid growth and development occurring in AI, there is a disconnect between those working in the industry who can see the advantages and benefits and the wider community’s perception.
I Share, Therefore I Am
Sharing photos or information about ourselves on social media is now standard practice; the minority who don’t share are often considered unusual.
Rebrand Considerations
Rebranding allows an organisation to “jazz things up,” replace the tired logos and fading brand colours, create a catchier position statement, and show that things are going well.
Social Media & The Unconscious
The unconscious mind is the reservoir of thoughts, feelings, and experiences that we considered to be unacceptable or unpleasant and so pushed out of our conscious mind.