Navigating Disinformation
We all have a responsibility to do what we can to mitigate the impact of fake news, particularly given the harm it can do to individuals, communities, and ultimately to governments.
- Published in ethics, marketing, Psychology
Reducing Friction
We need to understand how friction towards our ideas and innovations can result in drag that ultimately means staff, customers, and clients ignore the great ideas we believe will benefit them.
- Published in Psychology, Wellbeing, Workplace
Managing Change
Faced with the constancy of change, we must find ways to build and enhance trust between each other, not just co-workers but also between management and staff.
- Published in Psychology
Attention Span
According to a study by Microsoft, people have an attention space of eight seconds which is a decrease from twelve seconds in 2000 and a second less than a goldfish, which has an attention span of nine seconds.
- Published in marketing, Psychology, Wellbeing
2023 Influencers
Not only will 2023 see a rise in the importance of micro or nano influencers, but the ability of influencers to reach diverse groups will also become increasingly important.
- Published in Design, marketing, Psychology, Wellbeing
Content & Space
Last week we wrote about the importance, as 2022 draws to a close, of thinking about our content marketing strategy for 2023.
- Published in Design, marketing, Psychology, Wellbeing
Engaging Gen Z
Your brand has an Instagram page, and perhaps you have a TikTok account; however, your presence on social media does not necessarily mean you are engaging with Gen Z.
- Published in Data, marketing, Psychology
Gamification
The ability of a business to retain customers, rather than always trying to acquire new ones, can be the difference between the company surviving or going to the wall.
- Published in Design, marketing, Psychology
Ethics and Impulse Buying
In a recent article, the ABC discussed how fast fashion uses psychology to encourage impulse buying among shoppers. This raises the ethical question of when is the use of psychology to…
- Published in Design, ethics, marketing, Psychology, Wellbeing
Social Listening
Listening is a crucial part of communication, an area many of us are not skilled in doing effectively. Effective communication requires skilled listening.
- Published in marketing, Psychology
