At Tonic we consciously seek a mix of For-Profit and NFP clients.

Why?

Firstly, we love helping organisations that make the world a better place as well as those making the lives of their customers better.

Secondly, the experience we get from working across the two sectors is good for us and the companies we serve. Market disciplines can make For-Profit companies more efficient and more innovative. The power of ‘the mission’ means NFPs are both patient and deeply involved in the lives of their clients. Mix those attributes and you get better marketing – for everyone.