One thing brands and non-profit organisations have in common is dealing with the backlash of negative publicity when something goes wrong.

Just like Matryoshka dolls, the story of DeepSeek is one wrapped in another, telling multiple tales at once.

With the emergence of platforms like YouTube and TikTok that provided new spaces for creators to monetise their products or services, the creator economy evolved and has grown to such an extent that it is impacting the broader economy, marketing, and technology.

Sentiment analysis is a technique in natural language processing (NLP) that identifies and categorises opinions and feelings expressed in text.