Greenwashing gives the false impression that the brand is ethical in ensuring its environmentally sustainable practices.

Many non-profit organisations lack a clear strategy and basic policies and procedures on artificial intelligence (AI) for several reasons.

Is live shopping an opportunity for innovative businesses to engage with customers and make a profit, or is it a new threat to offline markets that will negatively impact economies?

When was the last time you set aside time to reflect on the personality of your organisation’s brand?