Digital Detoxing

Do you find you are spending more and more time on your phone, scrolling through your social media feeds?

Threads

Will the new Instagram Threads age well and continue to grow in popularity and usefulness, or will it go the way of many social media platforms and programs that have a use-by date and sink quietly into oblivion?

Metaverse & Mental Health

It is well known that excessive screen time and social media use
can lower psychological well-being, particularly in adolescents and children.

Social Impact Investment – SII

Social Impact Investment (SII), also known as Impact Investing, is an approach to investing that seeks
to generate positive social and environmental impact alongside financial returns.

Brand Storytelling

With increasing digitalisation, there are more and more opportunities for our identities to be used online for things like e-commerce and social networking.

Profit for Purpose

Many not-for-profits are struggling to survive in an environment that is rapidly changing.

Self-Sovereign Identity

With increasing digitalisation, there are more and more opportunities for our identities to be used online for things like e-commerce and social networking.

Influencers and Curators

Are curators taking over from influencers as the next thing in social media and branding? Brands will continue to use Influencers, however, curators are having their impact.

SEO 23-24

The SEO landscape is ever-evolving due to the ongoing changes by Google, the impact of AI and the increasing use of voice searching technology.

Navigating Disinformation

We all have a responsibility to do what we can to mitigate the impact of fake news, particularly given the harm it can do to individuals, communities, and ultimately to governments.

AI & Authenticity

Brand authenticity is essential if organisations are to build a strong, loyal base of clients and succeed in today’s business world.

BING & ChatGPT

For organisations, by taking advantage of BING’s lower competition and ChatGPT’s natural language capabilities, there is the potential to drive more traffic and improve the customer search experience.

Reducing Friction

We need to understand how friction towards our ideas and innovations can result in drag that ultimately means staff, customers, and clients ignore the great ideas we believe will benefit them.

Managing Change

Faced with the constancy of change, we must find ways to build and enhance trust between each other, not just co-workers but also between management and staff.

NFP Re-imagining

While not-for-profit organisations have a service priority rather than a profit or money-making goal, they are still faced with the necessity of reimagining work post-COVID.

Re-imagining

It may be that in years to come; COVID will be recognised as the primary catalyst for changing how we work in the 21st century.

Managing FOFO in Business

Fear of finding out was initially used in the medical world to describe the psychological barrier that stops many people from seeking medical treatment for health concerns.

ChatGPT in Business

In the last article, we discussed ChatGPT, what makes it different, and some ethical concerns around its use. In this article, we consider the use of ChatGPT in business.

ChatGPT

ChatGPT, launched in 2022 by OpenAI, has created discussion, debate and interest like many previous technological advances.

Attention Span

According to a study by Microsoft, people have an attention space of eight seconds which is a decrease from twelve seconds in 2000 and a second less than a goldfish, which has an attention span of nine seconds.

2023 Influencers

Not only will 2023 see a rise in the importance of micro or nano influencers, but the ability of influencers to reach diverse groups will also become increasingly important.

Content & Space

Last week we wrote about the importance, as 2022 draws to a close, of thinking about our content marketing strategy for 2023.

Content Marketing 2023

Content Marketing is always changing. With 2023 only a few weeks away, now is the time to review our content marketing strategy for 2023 to ensure it is targeted and effective for the year ahead.

Engaging Gen Z

Your brand has an Instagram page, and perhaps you have a TikTok account; however, your presence on social media does not necessarily mean you are engaging with Gen Z.

Brand Challenges in 2023

Customers have a high expectation of personalisation when it comes to marketing. The challenge is that they must provide personal data to receive the personalised marketing they expect.

Gamification

The ability of a business to retain customers, rather than always trying to acquire new ones, can be the difference between the company surviving or going to the wall.

Ethics and Impulse Buying

In a recent article, the ABC discussed how fast fashion uses psychology to encourage impulse buying among shoppers. This raises the ethical question of when is the use of psychology to ensure the profitability…

Skimpflation

Many companies are feeling the impact of rising interest rates. They are taking steps to protect the business given the uncertainty around whether the economy will go into recession.

Chimney Sweeps & Content Writers

As tempting as it may be to think an A.I. writing program is a more cost and time-effective choice than engaging a content writer, we need to consider several factors.

Re-Thinking LinkedIn

LinkedIn is an essential yet often under-utilized tool by many B2B and not-for-profit organisations. Hubspot found that LinkedIn is 277% more effective in generating leads than Facebook or Twitter.

Social Listening

Listening is a crucial part of communication, an area many of us are not skilled in doing effectively. Effective communication requires skilled listening.

Our Narrative in a Downturn

Many business owners nursed their businesses through the pandemic, believing once people were not in isolation and beginning to return to everyday routine, the economy would pick up.

Maximising NFP Websites

Michael Levine has authored a book titled “Broken Windows, Broken Business” in which he applies the broken window theory to businesses.

Organic Marketing

With the increasing number of digital platforms and technologies; the need to be seen in a crowded social media space, paid advertising seemed the solution for many businesses.

Roe V Wade Data & Comms Impact

Roe v Wade has changed the lives of many Americans. It will impact many businesses, and given the international nature of many companies, there will be a flow-on effect.

The Workplace Jester

In medieval times, the Jester was an important person within the Royal Court.

Ad Networks

Propellor Ads, MGID, Adcash, Richads TwinRed, Traffic Stars are some of the ad networks for affiliate marketing.

Not-for-profits, Funding and Search

Funding in the non-profit sector has always been challenging; however, that challenge has increased over the past few years. Many factors have increased the challenge.

Realising a Blogging ROI

Who has the time to blog? A recent article from the Marketing Insider Group quoted four hours as the average time it takes a person to write a blog.

Emotional Intelligence and Trust

Trust is built over time through repeated interactions with each other. This is particularly true in the workplace.

Non-Profit’s Leveraging Google

Many non-profit organisations take an S & P approach to their online presence. S & P refers to a strategy based on spray and pray principles.

Customers, Critic or Coach?

Adam Ferrier has written a book with the catchy title of “Stop Listening to the Customer”. The title itself is worth purchasing the book to remind ourselves that the mantra, “the customer is always right,” is often…

Hyper-competition

How prepared are you for hyper-competition? Are you even aware it is a thing? A Forbes article listed changing business trends and hyper-competition as the first in a list of ten challenges business…

Humour

Business productivity is not often associated with laughter and humour. Humour occurs in the staff room, after hours or on weekends, rather than during work hours.

The Shift From Funnels to Flywheels

As leaders, it is often challenging to set aside time to reflect on what we can do to ensure we stay ahead of changing patterns and trends in B2B or B2C businesses. We know we should spend time reflecting…

Randomness and Creativity

Creativity requires discipline, routine, and a commitment to persevere through failure.  Often in the heat of the creative moment, when inspiration and determination flower into an idea, concept or …

The Paradox of Choice

You come home mentally tired from your day, and you want to relax and watch a good series. You have finished your last series and need to choose a new one. You start with Netflix and flick through…

Cognitive Dissonance

Cognitive dissonance is a psychological term used to describe the conflict and anxiety that can arise when we have contradictory views, thoughts, or ideas, and how we try to resolve the psychological tension.

How obvious is your skeleton?

Weeks of relationship and rapport building, finding out about the client’s organisation and the challenges they face and laying the foundation to work with them can be undone with a poorly executed sales call.

Neuroscience of Social Media

Facebook, Instagram, Tik Tok and the other social platforms provide an opportunity to market our brand and raise the profile of our products. Yet, in our haste to capitalise on this opportunity, we often fail to ask…

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