With the emergence of platforms like YouTube and TikTok that provided new spaces for creators to monetise their products or services, the creator economy evolved and has grown to such an extent that it is impacting the broader economy, marketing, and technology.

Sentiment analysis is a technique in natural language processing (NLP) that identifies and categorises opinions and feelings expressed in text.

With the arrival of ChatGPT later in 2022, the metaverse bubble burst, resulting in financial losses for companies that had invested heavily in it.

The marketing landscape continues to change and evolve rapidly due to technological advances, evolving consumer behaviours and shifts within the marketing industry.