Decision-making traps using data
The nature of descriptive analytics provides an array of decision-making pitfalls for marketers. By developing an awareness around common decision traps, we can use our understanding of this process to make more balanced decisions.
In this article, we will reflect on the individual traps in the data-driven decision-making process, learn how to frame a problem so that we can use data to make better decisions, and understand the golden rules around decision-making pitfalls.
- Published in Data, Psychology
Tonic Digital wins 2019 dotCOMM award
We are delighted to announce our latest win for tonicdigital.com.au, taking home the Platinum award in the dotCOMM Awards, under the category of “Marketing, PR, Advertising, Digital Agency Website”.
- Published in News
The impact of voice search on SEO
The use of voice search is past the early adopter phase and is growing faster than we can imagine. In fact, according to forecasts 50% of all searches will use voice by 2020.
Before we dig deeper into how the rise voice search will change the future of the digital marketing space, let’s look at the core differences between voice search and text search.
- Published in SEO
Free Google advertising for NFP’s
OVERVIEW
FREE GOOGLE ADVERTISING FOR NON-PROFITS
One of the biggest marketing challenges for not-for-profit organisations is being able to drive relevant traffic through their websites for services provided. Fortunately, Google offers free search advertising for non-profits which provides an excellent opportunity to be competitive in Google for a very low cost compared to private organisations.
Indeed, it does sound too good to be true, however Google works with more than 35,000 non-profits globally. As long as your organisation meets the eligibility criteria discussed below, you can run ads in Google search with a monthly budget cap of US$10,000 for free. It is worth noting that this doesn’t apply to display, app and video advertising, only to text based adverts.
WHAT IS A GOOGLE AD GRANT?
A Google Ad Grant account is similar to a traditional AdWords account, with the exception you can only run search campaigns (text ads) and have a clicks budget cap of $10,000 per month. Running a search campaign provides many benefits being measurable, highly targeted and relevant to your target audience to drive leads.
To be eligible for the Google for non-profits program, your organisation must meet the following requirements:
- Be registered with Connecting Up, TechSoup Global’s regional arm.
- Be deductible gift recipients (DGRs) endorsed by the Australian Taxation Office (ATO) or listed by name in the tax law; charities registered with the Australian Charities and Nonprofits Commission (ACNC); or income tax exempt not-for-profit organizations as defined by the ATO.
- Be located in Australia or one of the following territories: Christmas Island, Cocos (Keeling) Islands, or Norfolk Island.
Do note that Governmental entities, hospitals and healthcare organisations are not eligible.
Along with providing the opportunity to drive relevant consistent traffic, Google AdWords provides non-profits with invaluable metrics around utilisation and demand for services which our clients find useful for tendering and annual reports.
If you would like to find out more about deploying the Google Ad Grant for your non-profit organisation and how our team can guide you through the process, please get in touch.
- Published in Google, Not-For-Profit
International vs local SEO
Whether operating overseas or planning to expand your business into new regions, International SEO plays an integral role in establishing your brand as an industry leader in terms of relevant product and service line keywords. In this post, we explore the main ingredients for a successful International SEO strategy.
- Published in SEO
App store optimisation guide
With developers pushing more than 1,000 apps to Apple’s App Store per day, competition in driving organic downloads has never been higher. App Store Optimisation (ASO) has become an essential step when releasing an app to maximise your audience.
ASO is the process of enhancing the visibility of a mobile app in an app store such (Google Play / iTunes) through optimisation techniques, similar to search engine optimisation (SEO).
Below are our recommended steps for executing ASO on your app.
