In a significant announcement on July 22, Google has officially changed its earlier decision and advised it will now retain third-party cookies.

While large not-for-profit organisations recognise the importance of having a clear digital marketing strategy that is implemented and reviewed regularly, many small to medium-sized not-for-profit organisations still struggle to develop such a strategy.

Given the rapid growth and development occurring in AI, there is a disconnect between those working in the industry who can see the advantages and benefits and the wider community’s perception.

Sharing photos or information about ourselves on social media is now standard practice; the minority who don’t share are often considered unusual.