The loss of third-party cookies is not a distant possibility; it’s an imminent reality that will reshape how businesses advertise by the end of 2024.

For many SMEs (small to medium-sized enterprises) and non-profit organisations, the untapped potential of their websites is a missed opportunity that negatively impacts the organisation’s or business’s profitability.

Public outrage has become much easier in the 21st century. We can express our outrage in the comfort of our homes by pressing ‘send’ while sipping our soy latte or chardonnay.

While the public may laugh off some cultural blunders and use them as memes that themselves become part of the cultural landscape, for many brands, cultural blunders can have profound and devastating consequences.