Content Marketing vs Storytelling
Content is king. It can also be the Joker. Good content may generate likes, but unless the content we are using is building trust, credibility, and engagement, we are focusing on vanity statistics…
- Published in marketing, Psychology
Virtue Signalling
Virtue signalling, a term coined in 2015 has been defined as an attempt to show other people you are a good person by expressing opinions that are acceptable to them, especially on social media.
- Published in Psychology
Space, Silence and Creativity
Music is built on the harmonies of notes. A statement which, while correct at one level is only half correct because music is also built on the spaces and rests between notes. It is the balance of both silence and harmonies that create music.
- Published in Psychology, Wellbeing
Nudge Theory
Choosing an apple or banana when paying for petrol because the fruit is where we pay or snacks in a vending machine replaced by healthy choices are examples where customers are nudged in their decision-making process.
- Published in Data, marketing, Psychology
Rule of 7
The rule of 7 states, it takes 7 interactions with your brand before a person will engage with it and become a client or customer.
- Published in marketing, Psychology
Daring to be different
Fear creates uncertainty. Uncertainty creates a sense of dis-equilibrium within us that we try to correct, so we can feel balanced and in equilibrium again.
- Published in marketing, Psychology
Clickbait and the damage done
Clickbait is the tactic of teasing users with intriguing ads or posts of your content to entice them to click-through and read.
- Published in marketing, Psychology
Communication in an age of misinformation
We need to check our biases and assumptions and know our market, so our messaging has the best chance of cutting through.
- Published in Psychology, Workplace
Starting with intent
There is a sense of satisfaction that comes at the conclusion of our shopping escapes, and it’s not always just the shiny new purchase that affirms our behaviour.
When we set out on a journey to make a purchase, it’s not necessarily because we want that particular product or service, it’s because we have the intent to find a solution to a perceived pre-identified problem.
So where does our intent come from?
- Published in marketing, Psychology
Decision-making traps using data
The nature of descriptive analytics provides an array of decision-making pitfalls for marketers. By developing an awareness around common decision traps, we can use our understanding of this process to make more balanced decisions.
In this article, we will reflect on the individual traps in the data-driven decision-making process, learn how to frame a problem so that we can use data to make better decisions, and understand the golden rules around decision-making pitfalls.
- Published in Data, Psychology
