NFP Re-imagining
While not-for-profit organisations have a service priority rather than a profit or money-making goal, they are still faced with the necessity of reimagining work post-COVID.
- Published in marketing, Not-For-Profit
Maximising NFP Websites
Michael Levine has authored a book titled “Broken Windows, Broken Business” in which he applies the broken window theory to businesses.
- Published in Data, Design, Google, marketing, Not-For-Profit
Not-for-profits, Funding and Search
Funding in the non-profit sector has always been challenging; however, that challenge has increased over the past few years. Many factors have increased the challenge.
- Published in Google, marketing, Not-For-Profit, SEO
Not-For-Profit SEO and SEM
Many non-profit organisations take an S & P approach to their online presence. S & P refers to a strategy based on spray and pray principles.
- Published in Not-For-Profit, SEO
Not-for-profit labels vs community benefit
We Labels have power. Marketers and medical practitioners know this fact. For marketers, a name can conjure up a brand and all that is associated with it, for example, sporting prowess or luxury.
- Published in ethics, Not-For-Profit
The Power of your story
We are all tellers of stories. Stories are how we connect with each other. Friendship is built around repeated shared stories because they build and bond the friendship.
- Published in marketing, Not-For-Profit
Content Marketing for Not-For-Profits
One of the ongoing consequences of COVID has been the recognition of many not-for-profit organisations for the need to have an online presence. Like anything worthwhile, it takes a willingness to commit time and energy to build the organization’s online presence and keep it up to date, relevant, and engaging.
- Published in marketing, Not-For-Profit, Psychology
For Profit and Not-for-Profit Nexus in Marketing
In a previous blog we considered the different models of connection between for-profit and not-for-profit organisations that allow them to build strong partnerships to the mutual benefit of both organisations.
- Published in marketing, Not-For-Profit
For Profit and Not-for-Profit Nexus – Models of Connection
In the 70’s and 80’s the gap between for-profit and not-for-profit organisations was fairly clearly determined and articulated. For-profits existed to provide profit to shareholders or in the absence of shareholders, profit to the owners of the business. Nor-for-profits existed to provide philanthropic and charitable assistance to those who, for whatever reason had fallen through the safety net of society.
- Published in Not-For-Profit
Building an online presence for Not-For-Profits
For the majority of not-for-profit (NFP) organisations, one of the consequences of COVID was the impact on service delivery.
- Published in Not-For-Profit
- 1
- 2
