AI & Authenticity
Brand authenticity is essential if organisations are to build a strong, loyal base of clients and succeed in today’s business world.
BING & ChatGPT
For organisations, by taking advantage of BING’s lower competition and ChatGPT’s natural language capabilities, there is the potential to drive more traffic and improve the customer search experience.
Managing FOFO in Business
Fear of finding out was initially used in the medical world to describe the psychological barrier that stops many people from seeking medical treatment for health concerns.
ChatGPT in Business
In the last article, we discussed ChatGPT, what makes it different, and some ethical concerns around its use. In this article, we consider the use of ChatGPT in business.
ChatGPT
ChatGPT, launched in 2022 by OpenAI, has created discussion, debate and interest like many previous technological advances.
Re-Thinking LinkedIn
LinkedIn is an essential yet often under-utilized tool by many B2B and not-for-profit organisations. Hubspot found that LinkedIn is 277% more effective in generating leads than Facebook or Twitter.
Preparing for Metaverse
The last major technology shift was from desktop to mobile, the next evolution will be from mobile to metaverse.
App Tracking Transparency & Search
Apple has impacted the advertising business with the introduction of App Tracking Transparency (ATT).
The impact of Apple’s recent update on digital ads
On 26 April, Apple introduced its new privacy settings in the iOS 14 update. A feature called App Tracking Transparency (ATT).
App store optimisation guide
With developers pushing more than 1,000 apps to Apple’s App Store per day, competition in driving organic downloads has never been higher. App Store Optimisation (ASO) has become an essential step when releasing an app to maximise your audience.
ASO is the process of enhancing the visibility of a mobile app in an app store such (Google Play / iTunes) through optimisation techniques, similar to search engine optimisation (SEO).
Below are our recommended steps for executing ASO on your app.
