Building relationships
In the last article we considered the usefulness of using external experts to conserve the organisations, and our own energy so we can direct it to meet the mission and vision of the organisation.
To engage with external experts effectively takes thought and a willingness to invest time and energy in establishing a solid foundation on which the on-going relationship can be built.
- Published in Workplace
Thrive working at home
What an urgent and critical introduction to 2020! From the devastation of the Australian bushfires to the ongoing catastrophe of the global COVID-19 pandemic. It is like Mother Nature has forced us to stop and have a deep think about how we’ve been behaving. How do you make sense of what is happening on a global scale?
- Published in Wellbeing
Conserving your organisations energy
People are increasingly conscious of their energy use and consumption. We are conscious of the need to reduce energy, to conserve and use it more effectively and efficiently. Of course, in this, energy is the electricity, gas, or technology we use to power our homes and our workplaces, so we can maintain our lifestyle and our work.
However, energy is more than just the electricity or power it takes to generate the lighting, air conditioning and IT capability.. There is the human energy that is spent in achieving the mission and vision of the organisation.
- Published in Not-For-Profit, Wellbeing, Workplace
Starting with intent
There is a sense of satisfaction that comes at the conclusion of our shopping escapes, and it’s not always just the shiny new purchase that affirms our behaviour.
When we set out on a journey to make a purchase, it’s not necessarily because we want that particular product or service, it’s because we have the intent to find a solution to a perceived pre-identified problem.
So where does our intent come from?
- Published in marketing, Psychology
5 stages of data analytics
Data analytics is the process of examining data sets in order to analyse and draw conclusions from historical outcomes, increasingly this is done through the aid of software such as dashboards.
There are five stages of data analytics which we will explore in this article.
- Published in Data
Decision-making traps using data
The nature of descriptive analytics provides an array of decision-making pitfalls for marketers. By developing an awareness around common decision traps, we can use our understanding of this process to make more balanced decisions.
In this article, we will reflect on the individual traps in the data-driven decision-making process, learn how to frame a problem so that we can use data to make better decisions, and understand the golden rules around decision-making pitfalls.
- Published in Data, Psychology
Tonic Digital wins 2019 dotCOMM award
We are delighted to announce our latest win for tonicdigital.com.au, taking home the Platinum award in the dotCOMM Awards, under the category of “Marketing, PR, Advertising, Digital Agency Website”.
- Published in News
The impact of voice search on SEO
The use of voice search is past the early adopter phase and is growing faster than we can imagine. In fact, according to forecasts 50% of all searches will use voice by 2020.
Before we dig deeper into how the rise voice search will change the future of the digital marketing space, let’s look at the core differences between voice search and text search.
- Published in SEO
Free Google advertising for NFP’s
One of the biggest marketing challenges for not-for-profit organisations is being able to drive relevant traffic through their websites for services provided. Fortunately, Google offers free search advertising for non-profits which provides an excellent opportunity to be competitive in Google for a very low cost compared to private organisations.
- Published in Google, Not-For-Profit
International vs local SEO
Whether operating overseas or planning to expand your business into new regions, International SEO plays an integral role in establishing your brand as an industry leader in terms of relevant product and service line keywords. In this post, we explore the main ingredients for a successful International SEO strategy.
- Published in SEO
