Not-For-Profit SEO and SEM

Many non-profit organisations take an S & P approach to their online presence. S & P refers to a strategy based on spray and pray principles.

Customers, Critic or Coach?

Adam Ferrier has written a book with the catchy title of “Stop Listening to the Customer”. The title itself is worth purchasing the book to remind ourselves that the mantra, “the customer is always right,” is often…

Hyper-competition

How prepared are you for hyper-competition? Are you even aware it is a thing? A Forbes article listed changing business trends and hyper-competition as the first in a list of ten challenges business…

Humour

Business productivity is not often associated with laughter and humour. Humour occurs in the staff room, after hours or on weekends, rather than during work hours.

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