Listening is a crucial part of communication, an area many of us are not skilled in doing effectively. Effective communication requires skilled listening.
Many business owners nursed their businesses through the pandemic, believing once people were not in isolation and beginning to return to everyday routine, the economy would pick up.
Michael Levine has authored a book titled “Broken Windows, Broken Business” in which he applies the broken window theory to businesses.
With the increasing number of digital platforms and technologies; the need to be seen in a crowded social media space, paid advertising seemed the solution for many businesses.