Funding in the non-profit sector has always been challenging; however, that challenge has increased over the past few years. Many factors have increased the challenge.
Who has the time to blog? A recent article from the Marketing Insider Group quoted four hours as the average time it takes a person to write a blog.
Trust is built over time through repeated interactions with each other. This is particularly true in the workplace.
Many non-profit organisations take an S & P approach to their online presence. S & P refers to a strategy based on spray and pray principles.