Sentiment analysis is a technique in natural language processing (NLP) that identifies and categorises opinions and feelings expressed in text.

With the arrival of ChatGPT later in 2022, the metaverse bubble burst, resulting in financial losses for companies that had invested heavily in it.

The marketing landscape continues to change and evolve rapidly due to technological advances, evolving consumer behaviours and shifts within the marketing industry.

Many non-profit organisations find it increasingly challenging to have their message heard by the wider community and potential donors and funders.