Why good people – and companies sometimes make unethical decisions, and what to do about it.

Generative AI platforms like ChatGPT and Perplexity AI quickly became go-to tools for students, professionals, and consumers, delivering curated, personalised answers instead of mere link lists.

Non-profit mergers are becoming increasingly common as organisations seek to scale their impact, enhance efficiency, and ensure long-term sustainability.

Google’s decision to end call-only ads represents a significant shift for businesses, particularly those that depend on phone calls to attract new customers.

A psychographic profile aims to reveal what people value, how they make decisions, and what narratives they connect with.

A mobile app gamification strategy involves integrating game-like elements into a non-gaming mobile application to enhance user engagement, retention, and motivation.

The term “free speech” is being co-opted as a defence for spreading extremist content, misinformation, and hate speech.

Non-profit organisations face increasing pressure to demonstrate accountability, impact, and alignment with funder priorities in today’s competitive funding climate.

One thing brands and non-profit organisations have in common is dealing with the backlash of negative publicity when something goes wrong.

Just like Matryoshka dolls, the story of DeepSeek is one wrapped in another, telling multiple tales at once.

With the emergence of platforms like YouTube and TikTok that provided new spaces for creators to monetise their products or services, the creator economy evolved and has grown to such an extent that it is impacting the broader economy, marketing, and technology.

Sentiment analysis is a technique in natural language processing (NLP) that identifies and categorises opinions and feelings expressed in text.

With the arrival of ChatGPT later in 2022, the metaverse bubble burst, resulting in financial losses for companies that had invested heavily in it.

The marketing landscape continues to change and evolve rapidly due to technological advances, evolving consumer behaviours and shifts within the marketing industry.

Many non-profit organisations find it increasingly challenging to have their message heard by the wider community and potential donors and funders.

Quantum computing uses the principles of quantum mechanics to process information and applies it to the computing industry.

Is it possible we are moving towards a future where AI replaces the web and the internet?

Greenwashing gives the false impression that the brand is ethical in ensuring its environmentally sustainable practices.

Many non-profit organisations lack a clear strategy and basic policies and procedures on artificial intelligence (AI) for several reasons.

Is live shopping an opportunity for innovative businesses to engage with customers and make a profit, or is it a new threat to offline markets that will negatively impact economies?

When was the last time you set aside time to reflect on the personality of your organisation’s brand?

As a business owner, how confident are you that your presence on social media brings you the returns essential for your business’s sustainability?

The recent decision by the US Court of Appeals for the Third Circuit in Anderson v TikTok Inc., which held TikTok responsible for its algorithmic recommendations, could reshape the landscape for social media platforms because it departs from the broad immunity provided by Section 230.

For over a decade, scientists at Arctic Basecamp have been communicating and sharing crucial, actionable information about the poles and their critical relationship to climate change worldwide.

While it seems the amount of misinformation circulating within society is greater than previously, has it increased, or is it simply a consequence of the heightened fear caused by the moral panic?

In a significant announcement on July 22, Google has officially changed its earlier decision and advised it will now retain third-party cookies.

While large not-for-profit organisations recognise the importance of having a clear digital marketing strategy that is implemented and reviewed regularly, many small to medium-sized not-for-profit organisations still struggle to develop such a strategy.

Given the rapid growth and development occurring in AI, there is a disconnect between those working in the industry who can see the advantages and benefits and the wider community’s perception.

Sharing photos or information about ourselves on social media is now standard practice; the minority who don’t share are often considered unusual.

Rebranding allows an organisation to “jazz things up,” replace the tired logos and fading brand colours, create a catchier position statement, and show that things are going well.

The unconscious mind is the reservoir of thoughts, feelings, and experiences that we considered to be unacceptable or unpleasant and so pushed out of our conscious mind.

Trends within social media develop fast. This makes it essential for brands and businesses to stay updated with these trends and how their customers use, modify, and adapt to new social media developments and platforms.

The loss of third-party cookies is not a distant possibility; it’s an imminent reality that will reshape how businesses advertise by the end of 2024.

For many SMEs (small to medium-sized enterprises) and non-profit organisations, the untapped potential of their websites is a missed opportunity that negatively impacts the organisation’s or business’s profitability.

Public outrage has become much easier in the 21st century. We can express our outrage in the comfort of our homes by pressing ‘send’ while sipping our soy latte or chardonnay.

While the public may laugh off some cultural blunders and use them as memes that themselves become part of the cultural landscape, for many brands, cultural blunders can have profound and devastating consequences.

Google is hopeful that with the power and versatility of its AI, it will regain lost ground in the rapidly developing field of AI.

Many governments have introduced restrictions prohibiting TikTok from being used by or on the phone of government officials and bureaucrats.

Over the last decade, the social media landscape has changed in quiet but dramatic ways that many brands have not kept pace with.

Most of us struggle with feeling overwhelmed with the amount of content available to us and which we have streaming through our social media platforms, never mind that theoretically, we should be able to process 11 trillion bits.

While Gemini has been criticised for racism against white people, other AI image generators have faced the opposite criticism.

NGOs and social enterprises demonstrate their value by articulating and demonstrating their return on social investment.

The anti-consumption trend is, in turn, being driven not just by fatigue but also by rising living expenses.

Dupes and their impact on brands were recently highlighted when the Influencer Matilda Djerf issued copyright infringement warnings against small online content creators promoting similar clothing items to Djerf products.

As managing non-profit organisations becomes increasingly complex and challenging, it is necessary to step back and reflect on trends likely to impact organisations in the coming year.

What is Substack, and why is it important for businesses to consider Substack as part of their communication strategy?

The rise of ChatGPT, Twitter rebranded to X, the launch of Threads, the diminishing hype about the metaverse, and TikTok’s increasing influence. What will be the changes that will influence social media in 2024?

With the arrival of the holiday season, the general sense of inertia that comes at the end of a year and more time to relax, it’s easy to get caught in the hypnotic effect of scrolling through our social media channels.

SROI, at its core, measures whether the social value created by a program or service run by an NGO outweighs its cost.

Is the legacy of legacy media destined to be quaint artifacts housed in museums, evidence of how news was once distributed and consumed?