Reducing Friction
We need to understand how friction towards our ideas and innovations can result in drag that ultimately means staff, customers, and clients ignore the great ideas we believe will benefit them.
- Published in Psychology, Wellbeing, Workplace
Attention Span
According to a study by Microsoft, people have an attention space of eight seconds which is a decrease from twelve seconds in 2000 and a second less than a goldfish, which has an attention span of nine seconds.
- Published in marketing, Psychology, Wellbeing
2023 Influencers
Not only will 2023 see a rise in the importance of micro or nano influencers, but the ability of influencers to reach diverse groups will also become increasingly important.
- Published in Design, marketing, Psychology, Wellbeing
Content & Space
Last week we wrote about the importance, as 2022 draws to a close, of thinking about our content marketing strategy for 2023.
- Published in Design, marketing, Psychology, Wellbeing
Ethics and Impulse Buying
In a recent article, the ABC discussed how fast fashion uses psychology to encourage impulse buying among shoppers. This raises the ethical question of when is the use of psychology to…
- Published in Design, ethics, marketing, Psychology, Wellbeing
Roe V Wade Data & Comms Impact
Roe v Wade has changed the lives of many Americans. It will impact many businesses, and given the international nature of many companies, there will be a flow-on effect.
The Workplace Jester
In medieval times, the Jester was an important person within the Royal Court.
Emotional Intelligence and Trust
Trust is built over time through repeated interactions with each other. This is particularly true in the workplace.
- Published in Psychology, Wellbeing, Workplace
Customers, Critic or Coach?
Adam Ferrier has written a book with the catchy title of “Stop Listening to the Customer”. The title itself is worth purchasing the book to remind ourselves that the mantra, “the customer is always right,” is often…
- Published in Psychology, Wellbeing
Humour
Business productivity is not often associated with laughter and humour. Humour occurs in the staff room, after hours or on weekends, rather than during work hours.
- 1
- 2
