Facebook’s Corporate Citizenship
The business pages of the West Australian on Wednesday, 27 October, reported Zuckerberg was riled as a consequence of the bad press received by Facebook due to the documents provided by Frances Haugen to US Congress and the Securities and Exchange Commission.
Content Fatigue
It starts with that dry, gritty feeling in our eyes. Blinking does not solve it. In a hypnotic state, our eyes stare at the screen; our minds have the consistency of a wet sponge. Content fatigue!
- Published in marketing, Psychology, Wellbeing
Gen Z Marketing
Gen Z is the generation who have never been off-line. The younger siblings of millennials, they are young people born after 1997.
How much space do we occupy?
Have you ever thought how much space your business occupies in the minds of clients or customers?
Why is this a crucial question?
- Published in marketing, Psychology
Content Marketing for Not-For-Profits
One of the ongoing consequences of COVID has been the recognition of many not-for-profit organisations for the need to have an online presence. Like anything worthwhile, it takes a willingness to commit time and energy to build the organization’s online presence and keep it up to date, relevant, and engaging.
- Published in marketing, Not-For-Profit, Psychology
Content Marketing vs Storytelling
Content is king. It can also be the Joker. Good content may generate likes, but unless the content we are using is building trust, credibility, and engagement, we are focusing on vanity statistics…
- Published in marketing, Psychology
For Profit and Not-for-Profit Nexus in Marketing
In a previous blog we considered the different models of connection between for-profit and not-for-profit organisations that allow them to build strong partnerships to the mutual benefit of both organisations.
- Published in marketing, Not-For-Profit
Understanding your data
Do you know what your organisations digital business strategy is? Are you clear about the value of a digital business strategy for your organisation?
Nudge Theory
Choosing an apple or banana when paying for petrol because the fruit is where we pay or snacks in a vending machine replaced by healthy choices are examples where customers are nudged in their decision-making process.
- Published in Data, marketing, Psychology
Chess vs Checkers
Are you more of a chess or checkers (draughts) player when it comes to planning and implementing a strategy in your organisation? These boards games generally played amongst friends, unless you play chess competitively, can assist us in reflecting and thinking about our style of leadership and implementing strategies.
