The Shift From Funnels to Flywheels
As leaders, it is often challenging to set aside time to reflect on what we can do to ensure we stay ahead of changing patterns and trends in B2B or B2C businesses. We know we should spend time reflecting…
- Published in marketing
The Paradox of Choice
You come home mentally tired from your day, and you want to relax and watch a good series. You have finished your last series and need to choose a new one. You start with Netflix and flick through…
- Published in marketing, Psychology
Cognitive Dissonance
Cognitive dissonance is a psychological term used to describe the conflict and anxiety that can arise when we have contradictory views, thoughts, or ideas, and how we try to resolve the psychological tension.
- Published in marketing, Psychology
How obvious is your skeleton?
Weeks of relationship and rapport building, finding out about the client’s organisation and the challenges they face and laying the foundation to work with them can be undone with a poorly executed sales call. Depending on the length of your sales funnel, the weeks may well be a few months of effort and work that disintegrate in a phone call.
- Published in marketing, Psychology
Neuroscience of Social Media
Facebook, Instagram, Tik Tok and the other social platforms provide an opportunity to market our brand and raise the profile of our products. Yet, in our haste to capitalise on this opportunity, we often fail to ask an important question. Is our marketing on social media really achieving the results we want or is it raising aversion to our brand?
- Published in Data, marketing, Psychology
Queen Anne Fronts
The quote: “Queen Anne fronts, Mary Anne behinds” was applied to housing estates where builders would spend megabucks on the front of the house, giving them oversized columns, lavish porches, giants bow and arched windows while the rear of the homes was often shoddily constructed with inferior products and no attention given to balance, proportion, or design. Hence the term Queen Anne fronts, Mary Anne behinds.
Many businesses engage with clients or customers using a similar model.
- Published in marketing, Psychology
The Power of your story
We are all tellers of stories. Stories are how we connect with each other. Friendship is built around repeated shared stories because they build and bond the friendship.
- Published in marketing, Not-For-Profit
The Customer and the Avatar
How up to date is your customer avatar or your ideal customer profile?
- Published in marketing, Psychology
The Ethics of Nudging
Previously, we have emphasised the importance of organisations having a policy on the ethics that guide their marketing. What are the ethical guidelines around nudging, particularly if it is for a client’s benefit?
- Published in ethics, marketing, Psychology
Maintaining your Desirability to your Clients
In a recent article we raised the importance of your brand’s point of difference. This is important because your difference makes your brand unique and provides you with a competitive advantage over other brands in the same sector.
- Published in marketing
