Chimney Sweeps & Content Writers
As tempting as it may be to think an A.I. writing program is a more cost and time-effective choice than engaging a content writer, we need to consider several factors.
Re-Thinking LinkedIn
LinkedIn is an essential yet often under-utilized tool by many B2B and not-for-profit organisations. Hubspot found that LinkedIn is 277% more effective in generating leads than Facebook or Twitter.
Social Listening
Listening is a crucial part of communication, an area many of us are not skilled in doing effectively. Effective communication requires skilled listening.
- Published in marketing, Psychology
Our Narrative in a Downturn
Many business owners nursed their businesses through the pandemic, believing once people were not in isolation and beginning to return to everyday routine, the economy would pick up.
- Published in marketing
Maximising NFP Websites
Michael Levine has authored a book titled “Broken Windows, Broken Business” in which he applies the broken window theory to businesses.
- Published in Data, Design, Google, marketing, Not-For-Profit
Organic Marketing
With the increasing number of digital platforms and technologies; the need to be seen in a crowded social media space, paid advertising seemed the solution for many businesses.
Ad Networks
Propellor Ads, MGID, Adcash, Richads TwinRed, Traffic Stars are some of the ad networks for affiliate marketing.
- Published in marketing
Not-for-profits, Funding and Search
Funding in the non-profit sector has always been challenging; however, that challenge has increased over the past few years. Many factors have increased the challenge.
- Published in Google, marketing, Not-For-Profit, SEO
Realising a Blogging ROI
Who has the time to blog? A recent article from the Marketing Insider Group quoted four hours as the average time it takes a person to write a blog.
Hyper-competition
How prepared are you for hyper-competition? Are you even aware it is a thing? A Forbes article listed changing business trends and hyper-competition as the first in a list of ten challenges business…
- Published in marketing
