Rebranding allows an organisation to “jazz things up,” replace the tired logos and fading brand colours, create a catchier position statement, and show that things are going well.

The unconscious mind is the reservoir of thoughts, feelings, and experiences that we considered to be unacceptable or unpleasant and so pushed out of our conscious mind.

Trends within social media develop fast. This makes it essential for brands and businesses to stay updated with these trends and how their customers use, modify, and adapt to new social media developments and platforms.

The loss of third-party cookies is not a distant possibility; it’s an imminent reality that will reshape how businesses advertise by the end of 2024.

For many SMEs and non-profit organisations, the untapped potential of their websites is a missed opportunity that negatively impacts the organisation’s or business’s profitability.

Public outrage has become much easier in the 21st century. We can express our outrage in the comfort of our homes by pressing ‘send’ while sipping our soy latte or chardonnay.

While the public may laugh off some cultural blunders and use them as memes that themselves become part of the cultural landscape, for many brands, cultural blunders can have profound and devastating consequences.

Google is hopeful that with the power and versatility of its AI, it will regain lost ground in the rapidly developing field of AI. 

Many governments have introduced restrictions prohibiting TikTok from being used by or on the phone of government officials and bureaucrats.

Over the last decade, the social media landscape has changed in quite but dramatic ways that many brands have not kept pace with.