Navigating Disinformation
We all have a responsibility to do what we can to mitigate the impact of fake news, particularly given the harm it can do to individuals, communities, and ultimately to governments.
- Published in ethics, marketing, Psychology
AI & Authenticity
Brand authenticity is essential if organisations are to build a strong, loyal base of clients and succeed in today’s business world.
Managing FOFO in Business
Fear of finding out was initially used in the medical world to describe the psychological barrier that stops many people from seeking medical treatment for health concerns.
ChatGPT in Business
In the last article, we discussed ChatGPT, what makes it different, and some ethical concerns around its use. In this article, we consider the use of ChatGPT in business.
ChatGPT
ChatGPT, launched in 2022 by OpenAI, has created discussion, debate and interest like many previous technological advances.
Brand Challenges in 2023
Customers have a high expectation of personalisation when it comes to marketing. The challenge is that they must provide personal data to receive the personalised marketing they expect.
Ethics and Impulse Buying
In a recent article, the ABC discussed how fast fashion uses psychology to encourage impulse buying among shoppers. This raises the ethical question of when is the use of psychology to…
- Published in Design, ethics, marketing, Psychology, Wellbeing
Skimpflation
Many companies are feeling the impact of rising interest rates. They are taking steps to protect the business given the uncertainty around whether the economy will go into recession.
Chimney Sweeps & Content Writers
As tempting as it may be to think an A.I. writing program is a more cost and time-effective choice than engaging a content writer, we need to consider several factors.
Outsourcing Our Thinking
While outsourcing our thinking to AI on the more minor details of our lives is useful and time efficient, the risk is we develop a subtle reliance on AI that may become problematic when we need to make more complex and nuanced decisions or judgements.
- Published in Data, ethics, Psychology
