2023 Influencers
Not only will 2023 see a rise in the importance of micro or nano influencers, but the ability of influencers to reach diverse groups will also become increasingly important.
- Published in Design, marketing, Psychology, Wellbeing
Content & Space
Last week we wrote about the importance, as 2022 draws to a close, of thinking about our content marketing strategy for 2023.
- Published in Design, marketing, Psychology, Wellbeing
Gamification
The ability of a business to retain customers, rather than always trying to acquire new ones, can be the difference between the company surviving or going to the wall.
- Published in Design, marketing, Psychology
Ethics and Impulse Buying
In a recent article, the ABC discussed how fast fashion uses psychology to encourage impulse buying among shoppers. This raises the ethical question of when is the use of psychology to…
- Published in Design, ethics, marketing, Psychology, Wellbeing
Maximising NFP Websites
Michael Levine has authored a book titled “Broken Windows, Broken Business” in which he applies the broken window theory to businesses.
- Published in Data, Design, Google, marketing, Not-For-Profit
Randomness and Creativity
Creativity requires discipline, routine, and a commitment to persevere through failure. Often in the heat of the creative moment, when inspiration and determination flower into an idea, concept or …
- Published in Design, Psychology
Sensory Storytelling
Compelling storytelling is more than good content management. Storytelling creates trust.
- Published in Design, ethics, Psychology
Leveraging design principles to drive your content
When communicating we often focus on the content of the message we want to convey. We want our words to create an impact, to resonate with the reader. Yet in an era where visual communication is increasingly important thanks to social media platforms such as Instagram and TikTok, design can be equally, if not more important than the content we are trying to communicate. If the design of our message alienates our audience, the content will not matter.
- Published in Design, Psychology
