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Category: Data

TikTok Shuffle

Thursday, 18 April 2024 by Tonic Digital

Many governments have introduced restrictions prohibiting TikTok from being used by or on the phone of government officials and bureaucrats.

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  • Published in Data, marketing, SEO
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Digital Tribalism

Tuesday, 16 April 2024 by Tonic Digital

Over the last decade, the social media landscape has changed in quite but dramatic ways that many brands have not kept pace with.

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  • Published in Data, marketing, SEO
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Content Overwhelm

Monday, 08 April 2024 by Tonic Digital

Most of us struggle with feeling overwhelmed with the amount of content available to us and which we have streaming through our social media platforms, never mind that theoretically, we should be able to process 11 trillion bits.

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  • Published in Data, marketing, SEO
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Gemini & Bias

Tuesday, 02 April 2024 by Tonic Digital

While Gemini has been criticised for racism against white people, other AI image generators have faced the opposite criticism.

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  • Published in Data, marketing, SEO
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Return on Social Impact Investment (SII)

Friday, 22 March 2024 by Tonic Digital

NGO’s and social enterprises demonstrate their value by articulating and demonstrating their return on social investment.

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  • Published in Data, marketing, SEO
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De-influencing

Friday, 15 March 2024 by Tonic Digital

The anti-consumption trend is, in turn, being driven not just by fatigue but also by rising living expenses.

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  • Published in Data, marketing, SEO
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The Dupe Ecosystem

Wednesday, 28 February 2024 by Tonic Digital

Dupes and their impact on brands were recently highlighted when the Influencer Matilda Djerf issued copyright infringement warnings against small online content creators promoting similar clothing items to Djerf products.

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  • Published in Data, marketing, SEO
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2024 NGO Trends

Tuesday, 13 February 2024 by Tonic Digital

As managing non-profit organisations becomes increasingly complex and challenging, it is necessary to step back and reflect on trends likely to impact organisations in the coming year.

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  • Published in Data, marketing, SEO
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Substack

Monday, 29 January 2024 by Tonic Digital

What is Substack, and why is it important for businesses to consider Substack as part of their communication strategy?

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  • Published in Data, marketing, SEO
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2024 Social Media Trends

Tuesday, 16 January 2024 by Tonic Digital

The rise of ChatGPT, Twitter rebranded to X, the launch of Threads, the diminishing hype about the metaverse, and TikTok’s increasing influence. What will be the changes that will influence social media in 2024?

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  • Published in Data, marketing, SEO
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