Ethics and Impulse Buying
In a recent article, the ABC discussed how fast fashion uses psychology to encourage impulse buying among shoppers. This raises the ethical question of when is the use of psychology to…
- Published in Design, ethics, marketing, Psychology, Wellbeing
Skimpflation
Many companies are feeling the impact of rising interest rates. They are taking steps to protect the business given the uncertainty around whether the economy will go into recession.
Chimney Sweeps & Content Writers
As tempting as it may be to think an A.I. writing program is a more cost and time-effective choice than engaging a content writer, we need to consider several factors.
Re-Thinking LinkedIn
LinkedIn is an essential yet often under-utilized tool by many B2B and not-for-profit organisations. Hubspot found that LinkedIn is 277% more effective in generating leads than Facebook or Twitter.
Social Listening
Listening is a crucial part of communication, an area many of us are not skilled in doing effectively. Effective communication requires skilled listening.
- Published in marketing, Psychology
Our Narrative in a Downturn
Many business owners nursed their businesses through the pandemic, believing once people were not in isolation and beginning to return to everyday routine, the economy would pick up.
- Published in marketing
Maximising NFP Websites
Michael Levine has authored a book titled “Broken Windows, Broken Business” in which he applies the broken window theory to businesses.
- Published in Data, Design, Google, marketing, Not-For-Profit
Organic Marketing
With the increasing number of digital platforms and technologies; the need to be seen in a crowded social media space, paid advertising seemed the solution for many businesses.
Roe V Wade Data & Comms Impact
Roe v Wade has changed the lives of many Americans. It will impact many businesses, and given the international nature of many companies, there will be a flow-on effect.
The Workplace Jester
In medieval times, the Jester was an important person within the Royal Court.
