Rule of 7
The rule of 7 states, it takes 7 interactions with your brand before a person will engage with it and become a client or customer.
- Published in marketing, Psychology
Daring to be different
Fear creates uncertainty. Uncertainty creates a sense of dis-equilibrium within us that we try to correct, so we can feel balanced and in equilibrium again.
- Published in marketing, Psychology
Clickbait and the damage done
Clickbait is the tactic of teasing users with intriguing ads or posts of your content to entice them to click-through and read.
- Published in marketing, Psychology
Adapting to Change
One of the quotes ascribed to Charles Darwin is, “it isn’t the strongest of the species that survives, nor the most intelligent, it is the one that is most adaptable to change”.
- Published in Workplace
Building an online presence for Not-For-Profits
For the majority of not-for-profit (NFP) organisations, one of the consequences of COVID was the impact on service delivery.
- Published in Not-For-Profit
Communication in an age of misinformation
We need to check our biases and assumptions and know our market, so our messaging has the best chance of cutting through.
- Published in Psychology, Workplace
Changing the culture, changing the story
Cultures within organisations are often maintained by the accepted practices within the workplace as well as the dominant story of the organisation.
- Published in Not-For-Profit, Workplace
The impact of Apple’s recent update on digital ads
On 26 April, Apple introduced its new privacy settings in the iOS 14 update. A feature called App Tracking Transparency (ATT).
Communicating in a segmented market
Developing clarity in our messaging takes time and space to reflect on the unique characteristics of the audience at hand.
Where to hang your NFT?
Finding hanging space for your recently purchased NFT artwork is not something you need to worry about, for your artwork will in all likelihood never need to be hung.
