Content Marketing vs Storytelling
Content is king. It can also be the Joker. Good content may generate likes, but unless the content we are using is building trust, credibility, and engagement, we are focusing on vanity statistics…
- Published in marketing, Psychology
For Profit and Not-for-Profit Nexus in Marketing
In a previous blog we considered the different models of connection between for-profit and not-for-profit organisations that allow them to build strong partnerships to the mutual benefit of both organisations.
- Published in marketing, Not-For-Profit
Understanding your data
Do you know what your organisations digital business strategy is? Are you clear about the value of a digital business strategy for your organisation?
Virtue Signalling
Virtue signalling, a term coined in 2015 has been defined as an attempt to show other people you are a good person by expressing opinions that are acceptable to them, especially on social media.
- Published in Psychology
For Profit and Not-for-Profit Nexus – Models of Connection
In the 70’s and 80’s the gap between for-profit and not-for-profit organisations was fairly clearly determined and articulated. For-profits existed to provide profit to shareholders or in the absence of shareholders, profit to the owners of the business. Nor-for-profits existed to provide philanthropic and charitable assistance to those who, for whatever reason had fallen through the safety net of society.
- Published in Not-For-Profit
Space, Silence and Creativity
Music is built on the harmonies of notes. A statement which, while correct at one level is only half correct because music is also built on the spaces and rests between notes. It is the balance of both silence and harmonies that create music.
- Published in Psychology, Wellbeing
Nudge Theory
Choosing an apple or banana when paying for petrol because the fruit is where we pay or snacks in a vending machine replaced by healthy choices are examples where customers are nudged in their decision-making process.
- Published in Data, marketing, Psychology
Chess vs Checkers
Are you more of a chess or checkers (draughts) player when it comes to planning and implementing a strategy in your organisation? These boards games generally played amongst friends, unless you play chess competitively, can assist us in reflecting and thinking about our style of leadership and implementing strategies.
Customer Life-Time Value
We give lip service to the importance of customers and clients. For businesses impacted negatively by COVID, whether we are B2B or B2C, maintaining, and indeed growing a solid base of loyal clients will be the difference between success and failure, there it is crucial to know the value of our most important asset.
The Chronic Complaining Colleague
We all have off days. Days where the sky seems metallic grey rather than vibrant blue and smiles have an edge of irritation. Sometimes, it can be healthy to complain; to vent as it allows us to bring things out into the open where there is a greater chance of them being dealt with constructively, rather than being suppressed and pushed away.
