A psychographic profile aims to reveal what people value, how they make decisions, and what narratives they connect with.

A mobile app gamification strategy involves integrating game-like elements into a non-gaming mobile application to enhance user engagement, retention, and motivation.

The term “free speech” is being co-opted as a defence for spreading extremist content, misinformation, and hate speech.

Non-profit organisations face increasing pressure to demonstrate accountability, impact, and alignment with funder priorities in today’s competitive funding climate.

One thing brands and non-profit organisations have in common is dealing with the backlash of negative publicity when something goes wrong.

Just like Matryoshka dolls, the story of DeepSeek is one wrapped in another, telling multiple tales at once.

With the emergence of platforms like YouTube and TikTok that provided new spaces for creators to monetise their products or services, the creator economy evolved and has grown to such an extent that it is impacting the broader economy, marketing, and technology.

Sentiment analysis is a technique in natural language processing (NLP) that identifies and categorises opinions and feelings expressed in text.

With the arrival of ChatGPT later in 2022, the metaverse bubble burst, resulting in financial losses for companies that had invested heavily in it.

The marketing landscape continues to change and evolve rapidly due to technological advances, evolving consumer behaviours and shifts within the marketing industry.