DeepSeek and the Democratisation of AI
Just like Matryoshka dolls, the story of DeepSeek is one wrapped in another, telling multiple tales at once.
The Creator Economy
With the emergence of platforms like YouTube and TikTok that provided new spaces for creators to monetise their products or services, the creator economy evolved and has grown to such an extent that it is impacting the broader economy, marketing, and technology.
Sentiment Analysis
Sentiment analysis is a technique in natural language processing (NLP) that identifies and categorises opinions and feelings expressed in text.
Metaverse in 2025
With the arrival of ChatGPT later in 2022, the metaverse bubble burst, resulting in financial losses for companies that had invested heavily in it.
Personalisation in 2025
The marketing landscape continues to change and evolve rapidly due to technological advances, evolving consumer behaviours and shifts within the marketing industry.
Driving Digital Breakthrough for Non-Profits in 2025
Many non-profit organisations find it increasingly challenging to have their message heard by the wider community and potential donors and funders.
Willowchip
Quantum computing uses the principles of quantum mechanics to process information and applies it to the computing industry.
AI > Web 2.0?
Greenwashing – is it bad for business?
Greenwashing gives the false impression that the brand is ethical in ensuring its environmentally sustainable practices.
Building NGOs AI Confidence
Many non-profit organisations lack a clear strategy and basic policies and procedures on artificial intelligence (AI) for several reasons.