Engaging Gen Z
Monday, 28 November 2022
Your brand has an Instagram page, and perhaps you have a TikTok account; however, your presence on social media does not necessarily mean you are engaging with Gen Z.
- Published in Data, marketing, Psychology
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Brand Challenges in 2023
Monday, 07 November 2022
Customers have a high expectation of personalisation when it comes to marketing. The challenge is that they must provide personal data to receive the personalised marketing they expect.
