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Month: October 2022

Gamification

Monday, 24 October 2022 by Tonic Digital

The ability of a business to retain customers, rather than always trying to acquire new ones, can be the difference between the company surviving or going to the wall.

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  • Published in Design, marketing, Psychology
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Ethics and Impulse Buying

Tuesday, 18 October 2022 by Tonic Digital

In a recent article, the ABC discussed how fast fashion uses psychology to encourage impulse buying among shoppers. This raises the ethical question of when is the use of psychology to…

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  • Published in Design, ethics, marketing, Psychology, Wellbeing
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Skimpflation

Monday, 10 October 2022 by Tonic Digital

Many companies are feeling the impact of rising interest rates. They are taking steps to protect the business given the uncertainty around whether the economy will go into recession.

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  • Published in ethics, marketing
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Chimney Sweeps & Content Writers

Monday, 03 October 2022 by Tonic Digital

As tempting as it may be to think an A.I. writing program is a more cost and time-effective choice than engaging a content writer, we need to consider several factors.

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  • Published in Data, ethics, marketing
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