Gamification
The ability of a business to retain customers, rather than always trying to acquire new ones, can be the difference between the company surviving or going to the wall.
- Published in Design, marketing, Psychology
Ethics and Impulse Buying
In a recent article, the ABC discussed how fast fashion uses psychology to encourage impulse buying among shoppers. This raises the ethical question of when is the use of psychology to…
- Published in Design, ethics, marketing, Psychology, Wellbeing
Skimpflation
Many companies are feeling the impact of rising interest rates. They are taking steps to protect the business given the uncertainty around whether the economy will go into recession.
Chimney Sweeps & Content Writers
As tempting as it may be to think an A.I. writing program is a more cost and time-effective choice than engaging a content writer, we need to consider several factors.