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Month: May 2022

The Shift From Funnels to Flywheels

Monday, 30 May 2022 by Tonic Digital

As leaders, it is often challenging to set aside time to reflect on what we can do to ensure we stay ahead of changing patterns and trends in B2B or B2C businesses. We know we should spend time reflecting…

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  • Published in marketing
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Randomness and Creativity

Monday, 23 May 2022 by Tonic Digital

Creativity requires discipline, routine, and a commitment to persevere through failure.  Often in the heat of the creative moment, when inspiration and determination flower into an idea, concept or …

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  • Published in Design, Psychology
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The Paradox of Choice

Monday, 16 May 2022 by Tonic Digital

You come home mentally tired from your day, and you want to relax and watch a good series. You have finished your last series and need to choose a new one. You start with Netflix and flick through…

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  • Published in marketing, Psychology
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Cognitive Dissonance

Thursday, 12 May 2022 by Tonic Digital

Cognitive dissonance is a psychological term used to describe the conflict and anxiety that can arise when we have contradictory views, thoughts, or ideas, and how we try to resolve the psychological tension.

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  • Published in marketing, Psychology
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How obvious is your skeleton?

Thursday, 05 May 2022 by Tonic Digital

Weeks of relationship and rapport building, finding out about the client’s organisation and the challenges they face and laying the foundation to work with them can be undone with a poorly executed sales call. Depending on the length of your sales funnel, the weeks may well be a few months of effort and work that disintegrate in a phone call.

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  • Published in marketing, Psychology
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