Neuroscience of Social Media
Facebook, Instagram, Tik Tok and the other social platforms provide an opportunity to market our brand and raise the profile of our products. Yet, in our haste to capitalise on this opportunity, we often fail to ask an important question. Is our marketing on social media really achieving the results we want or is it raising aversion to our brand?
- Published in Data, marketing, Psychology
Queen Anne Fronts
The quote: “Queen Anne fronts, Mary Anne behinds” was applied to housing estates where builders would spend megabucks on the front of the house, giving them oversized columns, lavish porches, giants bow and arched windows while the rear of the homes was often shoddily constructed with inferior products and no attention given to balance, proportion, or design. Hence the term Queen Anne fronts, Mary Anne behinds.
Many businesses engage with clients or customers using a similar model.
- Published in marketing, Psychology
Outsourcing Our Thinking
While outsourcing our thinking to AI on the more minor details of our lives is useful and time efficient, the risk is we develop a subtle reliance on AI that may become problematic when we need to make more complex and nuanced decisions or judgements.
- Published in Data, ethics, Psychology
