Chess vs Checkers
Are you more of a chess or checkers (draughts) player when it comes to planning and implementing a strategy in your organisation? These boards games generally played amongst friends, unless you play chess competitively, can assist us in reflecting and thinking about our style of leadership and implementing strategies.
Customer Life-Time Value
We give lip service to the importance of customers and clients. For businesses impacted negatively by COVID, whether we are B2B or B2C, maintaining, and indeed growing a solid base of loyal clients will be the difference between success and failure, there it is crucial to know the value of our most important asset.
The Chronic Complaining Colleague
We all have off days. Days where the sky seems metallic grey rather than vibrant blue and smiles have an edge of irritation. Sometimes, it can be healthy to complain; to vent as it allows us to bring things out into the open where there is a greater chance of them being dealt with constructively, rather than being suppressed and pushed away.
Centrality of Clients
In an environment still coming to terms with the impact of COVID, businesses in both B2B and B2C areas are asking themselves, if they can rely on the loyalty of customers they had prior to January 2020?
- Published in marketing
