Rule of 7
Wednesday, 30 June 2021
The rule of 7 states, it takes 7 interactions with your brand before a person will engage with it and become a client or customer.
- Published in marketing, Psychology
No Comments
Daring to be different
Tuesday, 22 June 2021
Fear creates uncertainty. Uncertainty creates a sense of dis-equilibrium within us that we try to correct, so we can feel balanced and in equilibrium again.
- Published in marketing, Psychology
Clickbait and the damage done
Monday, 14 June 2021
Clickbait is the tactic of teasing users with intriguing ads or posts of your content to entice them to click-through and read.
- Published in marketing, Psychology
Adapting to Change
Thursday, 03 June 2021
One of the quotes ascribed to Charles Darwin is, “it isn’t the strongest of the species that survives, nor the most intelligent, it is the one that is most adaptable to change”.
- Published in Workplace