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Month: February 2021

Conserving your organisations energy

Tuesday, 09 February 2021 by Tonic Digital
Forest being cut down, renewable resources

People are increasingly conscious of their energy use and consumption.  We are conscious of the need to reduce  energy, to conserve and use it  more effectively and efficiently.  Of course, in this, energy is the electricity, gas, or technology we use to power our homes and our workplaces, so we can maintain our lifestyle and our work.

However, energy is more than just the electricity or power it takes to generate the lighting, air conditioning and IT capability..  There is the human energy that is spent in achieving the mission and vision of the organisation.

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  • Published in Not-For-Profit, Wellbeing, Workplace
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Starting with intent

Tuesday, 02 February 2021 by Tonic Digital
A busy, bustling crosswalk in New York

There is a sense of satisfaction that comes at the conclusion of our shopping escapes, and it’s not always just the shiny new purchase that affirms our behaviour.

When we set out on a journey to make a purchase, it’s not necessarily because we want that particular product or service, it’s because we have the intent to find a solution to a perceived pre-identified problem.

So where does our intent come from?

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  • Published in marketing, Psychology
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