Sahara desert

We all have off days.  Days where the sky seems metallic grey rather than vibrant blue and smiles have an edge of irritation.  Sometimes, it can be healthy to complain; to vent as it allows us to bring things out into…

Centrality of Clients

In an environment still coming to terms with the impact of COVID, businesses in both B2B and B2C areas are asking themselves, if they can rely on the loyalty of customers they had prior to January 2020?

Stones balancing on top of each other

Rule of 7

The rule of 7 states, it takes 7 interactions with your brand before a person will engage with it and become a client or customer.

Middle Eastern style golden lamps and lights

Daring to be different

Fear creates uncertainty.  Uncertainty creates a sense of dis-equilibrium within us that we try to correct, so we can feel balanced and in equilibrium again.

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