TONIC DIGITAL
INSIGHTS
LESSONS LEARNED, ADVICE, BEST THINKING
TONIC DIGITAL
INSIGHTS
LESSONS LEARNED, ADVICE, BEST THINKING
Space, Silence and Creativity
Tuesday, 10 August 2021
Music is built on the harmonies of notes. A statement which, while correct at one level is only half correct because music is also built on the spaces and rests between notes. It is the balance of both silence…
- Published in Psychology, Wellbeing
Nudge Theory
Monday, 02 August 2021
Choosing an apple or banana when paying for petrol because the fruit is where we pay or snacks in a vending machine replaced by healthy choices are examples where customers are nudged in their decision-making process.
- Published in Data, marketing, Psychology
Chess vs Checkers
Tuesday, 27 July 2021
Are you more of a chess or checkers (draughts) player when it comes to planning and implementing a strategy in your organisation? These boards games generally played amongst friends, unless you play…
Customer Life-Time Value
Thursday, 22 July 2021
We give lip service to the importance of customers and clients. For businesses impacted negatively by COVID, whether we are B2B or B2C, maintaining, and indeed growing a solid base of loyal clients will be the…
