The Ethics of Nudging

Previously, we have emphasised the importance of organisations having a policy on the ethics that guide their marketing. What are the ethical guidelines around nudging, particularly if it is for a client’s benefit?

Wokeness & your Brand

In January this year, Mars, the makers of M & M, announced they were redesigning their M & M’s for a more progressive and inclusive world.

Preparing for Metaverse

The last major technology shift was from desktop to mobile, the next evolution will be from mobile to metaverse.

Apple has impacted the advertising business with the introduction of App Tracking Transparency (ATT).

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