TONIC DIGITAL
INSIGHTS
LESSONS LEARNED, ADVICE, BEST THINKING
TONIC DIGITAL
INSIGHTS
LESSONS LEARNED, ADVICE, BEST THINKING
The Shift From Funnels to Flywheels
Monday, 30 May 2022
As leaders, it is often challenging to set aside time to reflect on what we can do to ensure we stay ahead of changing patterns and trends in B2B or B2C businesses. We know we should spend time reflecting…
- Published in marketing
Randomness and Creativity
Monday, 23 May 2022
Creativity requires discipline, routine, and a commitment to persevere through failure. Often in the heat of the creative moment, when inspiration and determination flower into an idea, concept or …
- Published in Design, Psychology
The Paradox of Choice
Monday, 16 May 2022
You come home mentally tired from your day, and you want to relax and watch a good series. You have finished your last series and need to choose a new one. You start with Netflix and flick through…
- Published in marketing, Psychology
Cognitive Dissonance
Thursday, 12 May 2022
Cognitive dissonance is a psychological term used to describe the conflict and anxiety that can arise when we have contradictory views, thoughts, or ideas, and how we try to resolve the psychological tension.
- Published in marketing, Psychology
