Ethics and Impulse Buying

In a recent article, the ABC discussed how fast fashion uses psychology to encourage impulse buying among shoppers. This raises the ethical question of when is the use of psychology to ensure the profitability…

Skimpflation

Many companies are feeling the impact of rising interest rates. They are taking steps to protect the business given the uncertainty around whether the economy will go into recession.

Chimney Sweeps & Content Writers

As tempting as it may be to think an A.I. writing program is a more cost and time-effective choice than engaging a content writer, we need to consider several factors.

Re-Thinking LinkedIn

LinkedIn is an essential yet often under-utilized tool by many B2B and not-for-profit organisations. Hubspot found that LinkedIn is 277% more effective in generating leads than Facebook or Twitter.

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