ChatGPT

ChatGPT, launched in 2022 by OpenAI, has created discussion, debate and interest like many previous technological advances.

Attention Span

According to a study by Microsoft, people have an attention space of eight seconds which is a decrease from twelve seconds in 2000 and a second less than a goldfish, which has an attention span of nine seconds.

2023 Influencers

Not only will 2023 see a rise in the importance of micro or nano influencers, but the ability of influencers to reach diverse groups will also become increasingly important.

Content & Space

Last week we wrote about the importance, as 2022 draws to a close, of thinking about our content marketing strategy for 2023.

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