TONIC DIGITAL
INSIGHTS
LESSONS LEARNED, ADVICE, BEST THINKING
TONIC DIGITAL
INSIGHTS
LESSONS LEARNED, ADVICE, BEST THINKING
Engaging Gen Z
Monday, 28 November 2022
Your brand has an Instagram page, and perhaps you have a TikTok account; however, your presence on social media does not necessarily mean you are engaging with Gen Z.
- Published in Data, marketing, Psychology
Brand Challenges in 2023
Monday, 07 November 2022
Customers have a high expectation of personalisation when it comes to marketing. The challenge is that they must provide personal data to receive the personalised marketing they expect.
Gamification
Monday, 24 October 2022
The ability of a business to retain customers, rather than always trying to acquire new ones, can be the difference between the company surviving or going to the wall.
- Published in Design, marketing, Psychology
Ethics and Impulse Buying
Tuesday, 18 October 2022
In a recent article, the ABC discussed how fast fashion uses psychology to encourage impulse buying among shoppers. This raises the ethical question of when is the use of psychology to ensure the profitability…
- Published in Design, ethics, marketing, Psychology, Wellbeing
