We need to understand how friction towards our ideas and innovations can result in drag that ultimately means staff, customers, and clients ignore the great ideas we believe will benefit them.
Faced with the constancy of change, we must find ways to build and enhance trust between each other, not just co-workers but also between management and staff.
While not-for-profit organisations have a service priority rather than a profit or money-making goal, they are still faced with the necessity of reimagining work post-COVID.
It may be that in years to come; COVID will be recognised as the primary catalyst for changing how we work in the 21st century.