Social Impact Investment – SII
Social Impact Investment (SII), also known as Impact Investing, is an approach to investing that seeks
to generate positive social and environmental impact alongside financial returns.
Brand Storytelling
How do we craft the story of our brand in such a way it resonates with and connects with people?
Profit for Purpose
Many not-for-profits are struggling to survive in an environment that is rapidly changing.
Self-Sovereign Identity
Given the potential economic advantage of digital identities and the need to protect them against identity theft, how can digital identities be managed?
Influencers and Curators
Are curators taking over from influencers as the next thing in social media and branding? Brands will continue to use Influencers, however, curators are having their impact.
SEO 23-24
The SEO landscape is ever-evolving due to the ongoing changes by Google, the impact of AI and the increasing use of voice searching technology.
BING & ChatGPT
For organisations, by taking advantage of BING’s lower competition and ChatGPT’s natural language capabilities, there is the potential to drive more traffic and improve the customer search experience.
Organic Marketing
With the increasing number of digital platforms and technologies; the need to be seen in a crowded social media space, paid advertising seemed the solution for many businesses.
Not-for-profits, Funding and Search
Funding in the non-profit sector has always been challenging; however, that challenge has increased over the past few years. Many factors have increased the challenge.
- Published in Google, marketing, Not-For-Profit, SEO
Realising a Blogging ROI
Who has the time to blog? A recent article from the Marketing Insider Group quoted four hours as the average time it takes a person to write a blog.
