Content Marketing ROIs
For many SMEs and non-profit organisations, the untapped potential of their websites is a missed opportunity that negatively impacts the organisation’s or business’s profitability.
Outrage Fatigue
Public outrage has become much easier in the 21st century. We can express our outrage in the comfort of our homes by pressing ‘send’ while sipping our soy latte or chardonnay.
Avoiding Cross-Cultural Blunders
While the public may laugh off some cultural blunders and use them as memes that themselves become part of the cultural landscape, for many brands, cultural blunders can have profound and devastating consequences.
Gemini & Ads
Google is hopeful that with the power and versatility of its AI, it will regain lost ground in the rapidly developing field of AI.
TikTok Shuffle
Many governments have introduced restrictions prohibiting TikTok from being used by or on the phone of government officials and bureaucrats.
Digital Tribalism
Over the last decade, the social media landscape has changed in quite but dramatic ways that many brands have not kept pace with.
Content Overwhelm
Most of us struggle with feeling overwhelmed with the amount of content available to us and which we have streaming through our social media platforms, never mind that theoretically, we should be able to process 11 trillion bits.
Gemini & Bias
While Gemini has been criticised for racism against white people, other AI image generators have faced the opposite criticism.
Return on Social Impact Investment (SII)
NGO’s and social enterprises demonstrate their value by articulating and demonstrating their return on social investment.
De-influencing
The anti-consumption trend is, in turn, being driven not just by fatigue but also by rising living expenses.