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Category: Psychology

The Ethics of Nudging

Thursday, 03 March 2022 by Tonic Digital

Previously, we have emphasised the importance of organisations having a policy on the ethics that guide their marketing. What are the ethical guidelines around nudging, particularly if it is for a client’s benefit?

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  • Published in ethics, marketing, Psychology
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Sensory Storytelling

Monday, 31 January 2022 by Tonic Digital

Compelling storytelling is more than good content management.  Storytelling creates trust. 

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  • Published in Design, ethics, Psychology
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Creating Client Memories in 2022

Monday, 10 January 2022 by Tonic Digital

Now is the time for businesses and brands to think and plan the memories we want to create for clients in 2022.  Yes, 2021 has just finished and it is tempting to look back with nostalgia on the memories we have of the year that has gone.  However, we need to be planning for the memories we want to create in 2022.

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  • Published in Psychology
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Game Theory

Monday, 22 November 2021 by Tonic Digital


Businesses use to have one objective, to make a profit. It was comparatively simple; make a profit, keep shareholders happy, and issues about climate, carbon footprint and social responsibility were ignored, or at least of lesser importance than profitability. 

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  • Published in ethics, marketing, Psychology, Workplace
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The Doors of Perception

Wednesday, 17 November 2021 by Tonic Digital

How open are the doors of your client’s perception to your brand and the services you provide?

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  • Published in marketing, Psychology, Wellbeing
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Content Fatigue

Tuesday, 26 October 2021 by Tonic Digital

It starts with that dry, gritty feeling in our eyes.  Blinking does not solve it.  In a hypnotic state, our eyes stare at the screen; our minds have the consistency of a wet sponge.  Content fatigue!

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  • Published in marketing, Psychology, Wellbeing
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Time – Structure or Simplify

Thursday, 21 October 2021 by Tonic Digital

For all the time saving devices we have, time always seems to remain in short supply.  A fault perhaps of our perceptions and expectations, rather than anything to do with time itself.

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  • Published in Psychology, Wellbeing, Workplace
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How much space do we occupy?

Wednesday, 06 October 2021 by Tonic Digital

Have you ever thought how much space your business occupies in the minds of clients or customers?

Why is this a crucial question? 

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  • Published in marketing, Psychology
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Content Marketing for Not-For-Profits

Tuesday, 28 September 2021 by Tonic Digital

One of the ongoing consequences of COVID has been the recognition of many not-for-profit organisations for the need to have an online presence. Like anything worthwhile, it takes a willingness to commit time and energy to build the organization’s online presence and keep it up to date, relevant, and engaging.

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  • Published in marketing, Not-For-Profit, Psychology
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Leveraging design principles to drive your content

Tuesday, 21 September 2021 by Tonic Digital

When communicating we often focus on the content of the message we want to convey. We want our words to create an impact, to resonate with the reader. Yet in an era where visual communication is increasingly important thanks to social media platforms such as Instagram and TikTok, design can be equally, if not more important than the content we are trying to communicate. If the design of our message alienates our audience, the content will not matter.

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  • Published in Design, Psychology
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