Emotional Intelligence and Trust
Trust is built over time through repeated interactions with each other. This is particularly true in the workplace.
- Published in Psychology, Wellbeing, Workplace
Customers, Critic or Coach?
Adam Ferrier has written a book with the catchy title of “Stop Listening to the Customer”. The title itself is worth purchasing the book to remind ourselves that the mantra, “the customer is always right,” is often…
- Published in Psychology, Wellbeing
Randomness and Creativity
Creativity requires discipline, routine, and a commitment to persevere through failure. Often in the heat of the creative moment, when inspiration and determination flower into an idea, concept or …
- Published in Design, Psychology
The Paradox of Choice
You come home mentally tired from your day, and you want to relax and watch a good series. You have finished your last series and need to choose a new one. You start with Netflix and flick through…
- Published in marketing, Psychology
Cognitive Dissonance
Cognitive dissonance is a psychological term used to describe the conflict and anxiety that can arise when we have contradictory views, thoughts, or ideas, and how we try to resolve the psychological tension.
- Published in marketing, Psychology
How obvious is your skeleton?
Weeks of relationship and rapport building, finding out about the client’s organisation and the challenges they face and laying the foundation to work with them can be undone with a poorly executed sales call. Depending on the length of your sales funnel, the weeks may well be a few months of effort and work that disintegrate in a phone call.
- Published in marketing, Psychology
Neuroscience of Social Media
Facebook, Instagram, Tik Tok and the other social platforms provide an opportunity to market our brand and raise the profile of our products. Yet, in our haste to capitalise on this opportunity, we often fail to ask an important question. Is our marketing on social media really achieving the results we want or is it raising aversion to our brand?
- Published in Data, marketing, Psychology
Queen Anne Fronts
The quote: “Queen Anne fronts, Mary Anne behinds” was applied to housing estates where builders would spend megabucks on the front of the house, giving them oversized columns, lavish porches, giants bow and arched windows while the rear of the homes was often shoddily constructed with inferior products and no attention given to balance, proportion, or design. Hence the term Queen Anne fronts, Mary Anne behinds.
Many businesses engage with clients or customers using a similar model.
- Published in marketing, Psychology
Outsourcing Our Thinking
While outsourcing our thinking to AI on the more minor details of our lives is useful and time efficient, the risk is we develop a subtle reliance on AI that may become problematic when we need to make more complex and nuanced decisions or judgements.
- Published in Data, ethics, Psychology
The Customer and the Avatar
How up to date is your customer avatar or your ideal customer profile?
- Published in marketing, Psychology
