2023 Influencers
Not only will 2023 see a rise in the importance of micro or nano influencers, but the ability of influencers to reach diverse groups will also become increasingly important.
- Published in Design, marketing, Psychology, Wellbeing
Content & Space
Last week we wrote about the importance, as 2022 draws to a close, of thinking about our content marketing strategy for 2023.
- Published in Design, marketing, Psychology, Wellbeing
Content Marketing 2023
Content Marketing is always changing. With 2023 only a few weeks away, now is the time to review our content marketing strategy for 2023 to ensure it is targeted and effective for the year ahead.
Engaging Gen Z
Your brand has an Instagram page, and perhaps you have a TikTok account; however, your presence on social media does not necessarily mean you are engaging with Gen Z.
- Published in Data, marketing, Psychology
Brand Challenges in 2023
Customers have a high expectation of personalisation when it comes to marketing. The challenge is that they must provide personal data to receive the personalised marketing they expect.
Gamification
The ability of a business to retain customers, rather than always trying to acquire new ones, can be the difference between the company surviving or going to the wall.
- Published in Design, marketing, Psychology
Ethics and Impulse Buying
In a recent article, the ABC discussed how fast fashion uses psychology to encourage impulse buying among shoppers. This raises the ethical question of when is the use of psychology to…
- Published in Design, ethics, marketing, Psychology, Wellbeing
Skimpflation
Many companies are feeling the impact of rising interest rates. They are taking steps to protect the business given the uncertainty around whether the economy will go into recession.
Chimney Sweeps & Content Writers
As tempting as it may be to think an A.I. writing program is a more cost and time-effective choice than engaging a content writer, we need to consider several factors.
Re-Thinking LinkedIn
LinkedIn is an essential yet often under-utilized tool by many B2B and not-for-profit organisations. Hubspot found that LinkedIn is 277% more effective in generating leads than Facebook or Twitter.
