SEO 23-24
The SEO landscape is ever-evolving due to the ongoing changes by Google, the impact of AI and the increasing use of voice searching technology.
Navigating Disinformation
We all have a responsibility to do what we can to mitigate the impact of fake news, particularly given the harm it can do to individuals, communities, and ultimately to governments.
- Published in ethics, marketing, Psychology
AI & Authenticity
Brand authenticity is essential if organisations are to build a strong, loyal base of clients and succeed in today’s business world.
BING & ChatGPT
For organisations, by taking advantage of BING’s lower competition and ChatGPT’s natural language capabilities, there is the potential to drive more traffic and improve the customer search experience.
NFP Re-imagining
While not-for-profit organisations have a service priority rather than a profit or money-making goal, they are still faced with the necessity of reimagining work post-COVID.
- Published in marketing, Not-For-Profit
Re-imagining
It may be that in years to come; COVID will be recognised as the primary catalyst for changing how we work in the 21st century.
- Published in marketing
Managing FOFO in Business
Fear of finding out was initially used in the medical world to describe the psychological barrier that stops many people from seeking medical treatment for health concerns.
ChatGPT in Business
In the last article, we discussed ChatGPT, what makes it different, and some ethical concerns around its use. In this article, we consider the use of ChatGPT in business.
ChatGPT
ChatGPT, launched in 2022 by OpenAI, has created discussion, debate and interest like many previous technological advances.
Attention Span
According to a study by Microsoft, people have an attention space of eight seconds which is a decrease from twelve seconds in 2000 and a second less than a goldfish, which has an attention span of nine seconds.
- Published in marketing, Psychology, Wellbeing
