The impact of Apple’s recent update on digital ads
Thursday, 06 May 2021
On 26 April, Apple introduced its new privacy settings in the iOS 14 update. A feature called App Tracking Transparency (ATT).
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Communicating in a segmented market
Thursday, 29 April 2021
Developing clarity in our messaging takes time and space to reflect on the unique characteristics of the audience at hand.
Starting with intent
Tuesday, 02 February 2021
There is a sense of satisfaction that comes at the conclusion of our shopping escapes, and it’s not always just the shiny new purchase that affirms our behaviour.
When we set out on a journey to make a purchase, it’s not necessarily because we want that particular product or service, it’s because we have the intent to find a solution to a perceived pre-identified problem.
So where does our intent come from?
- Published in marketing, Psychology
