Metaverse & Mental Health
It is well known that excessive screen time and social media use can lower psychological well-being, particularly in adolescents and children.
Social Impact Investment – SII
Social Impact Investment (SII), also known as Impact Investing, is an approach to investing that seeks
to generate positive social and environmental impact alongside financial returns.
Brand Storytelling
How do we craft the story of our brand in such a way it resonates with and connects with people?
Profit for Purpose
Many not-for-profits are struggling to survive in an environment that is rapidly changing.
Self-Sovereign Identity
Given the potential economic advantage of digital identities and the need to protect them against identity theft, how can digital identities be managed?
Influencers and Curators
Are curators taking over from influencers as the next thing in social media and branding? Brands will continue to use Influencers, however, curators are having their impact.
SEO 23-24
The SEO landscape is ever-evolving due to the ongoing changes by Google, the impact of AI and the increasing use of voice searching technology.
AI & Authenticity
Brand authenticity is essential if organisations are to build a strong, loyal base of clients and succeed in today’s business world.
Content Marketing 2023
Content Marketing is always changing. With 2023 only a few weeks away, now is the time to review our content marketing strategy for 2023 to ensure it is targeted and effective for the year ahead.
Engaging Gen Z
Your brand has an Instagram page, and perhaps you have a TikTok account; however, your presence on social media does not necessarily mean you are engaging with Gen Z.
- Published in Data, marketing, Psychology
