Over the last decade, the social media landscape has changed in quite but dramatic ways that many brands have not kept pace with.

Most of us struggle with feeling overwhelmed with the amount of content available to us and which we have streaming through our social media platforms, never mind that theoretically, we should be able to process 11 trillion bits.

While Gemini has been criticised for racism against white people, other AI image generators have faced the opposite criticism.

NGO’s and social enterprises demonstrate their value by articulating and demonstrating their return on social investment.

The anti-consumption trend is, in turn, being driven not just by fatigue but also by rising living expenses.

Dupes and their impact on brands were recently highlighted when the Influencer Matilda Djerf issued copyright infringement warnings against small online content creators promoting similar clothing items to Djerf products.

As managing non-profit organisations becomes increasingly complex and challenging, it is necessary to step back and reflect on trends likely to impact organisations in the coming year.

What is Substack, and why is it important for businesses to consider Substack as part of their communication strategy?

The rise of ChatGPT, Twitter rebranded to X, the launch of Threads, the diminishing hype about the metaverse, and TikTok’s increasing influence. What will be the changes that will influence social media in 2024?

With the arrival of the holiday season, the general sense of inertia that comes at the end of a year and more time to relax, it’s easy to get caught in the hypnotic effect of scrolling through our social media channels.