The impact of Apple’s recent update on digital ads
On 26 April, Apple introduced its new privacy settings in the iOS 14 update. A feature called App Tracking Transparency (ATT).
Communicating in a segmented market
Developing clarity in our messaging takes time and space to reflect on the unique characteristics of the audience at hand.
Where to hang your NFT?
Finding hanging space for your recently purchased NFT artwork is not something you need to worry about, for your artwork will in all likelihood never need to be hung.
Clarity communicating through confusion
Communication in 2021 is more complex and multifaceted than any other time within the past 40 years, despite having an ever-increasing number of communication platforms available to us,
- Published in Workplace
Building relationships
In the last article we considered the usefulness of using external experts to conserve the organisations, and our own energy so we can direct it to meet the mission and vision of the organisation.
To engage with external experts effectively takes thought and a willingness to invest time and energy in establishing a solid foundation on which the on-going relationship can be built.
- Published in Workplace
Thrive working at home
What an urgent and critical introduction to 2020! From the devastation of the Australian bushfires to the ongoing catastrophe of the global COVID-19 pandemic. It is like Mother Nature has forced us to stop and have a deep think about how we’ve been behaving. How do you make sense of what is happening on a global scale?
- Published in Wellbeing
Conserving your organisations energy
People are increasingly conscious of their energy use and consumption. We are conscious of the need to reduce energy, to conserve and use it more effectively and efficiently. Of course, in this, energy is the electricity, gas, or technology we use to power our homes and our workplaces, so we can maintain our lifestyle and our work.
However, energy is more than just the electricity or power it takes to generate the lighting, air conditioning and IT capability.. There is the human energy that is spent in achieving the mission and vision of the organisation.
- Published in Not-For-Profit, Wellbeing, Workplace
Starting with intent
There is a sense of satisfaction that comes at the conclusion of our shopping escapes, and it’s not always just the shiny new purchase that affirms our behaviour.
When we set out on a journey to make a purchase, it’s not necessarily because we want that particular product or service, it’s because we have the intent to find a solution to a perceived pre-identified problem.
So where does our intent come from?
- Published in marketing, Psychology
5 stages of data analytics
Data analytics is the process of examining data sets in order to analyse and draw conclusions from historical outcomes, increasingly this is done through the aid of software such as dashboards.
There are five stages of data analytics which we will explore in this article.
- Published in Data
Decision-making traps using data
The nature of descriptive analytics provides an array of decision-making pitfalls for marketers. By developing an awareness around common decision traps, we can use our understanding of this process to make more balanced decisions.
In this article, we will reflect on the individual traps in the data-driven decision-making process, learn how to frame a problem so that we can use data to make better decisions, and understand the golden rules around decision-making pitfalls.
- Published in Data, Psychology
