Game Theory
Businesses use to have one objective, to make a profit. It was comparatively simple; make a profit, keep shareholders happy, and issues about climate, carbon footprint and social responsibility were ignored, or at least of lesser importance than profitability.
- Published in ethics, marketing, Psychology, Workplace
The Doors of Perception
How open are the doors of your client’s perception to your brand and the services you provide?
- Published in marketing, Psychology, Wellbeing
Facebook’s Corporate Citizenship
The business pages of the West Australian on Wednesday, 27 October, reported Zuckerberg was riled as a consequence of the bad press received by Facebook due to the documents provided by Frances Haugen to US Congress and the Securities and Exchange Commission.
Content Fatigue
It starts with that dry, gritty feeling in our eyes. Blinking does not solve it. In a hypnotic state, our eyes stare at the screen; our minds have the consistency of a wet sponge. Content fatigue!
- Published in marketing, Psychology, Wellbeing
Time – Structure or Simplify
For all the time saving devices we have, time always seems to remain in short supply. A fault perhaps of our perceptions and expectations, rather than anything to do with time itself.
- Published in Psychology, Wellbeing, Workplace
Gen Z Marketing
Gen Z is the generation who have never been off-line. The younger siblings of millennials, they are young people born after 1997.
How much space do we occupy?
Have you ever thought how much space your business occupies in the minds of clients or customers?
Why is this a crucial question?
- Published in marketing, Psychology
Content Marketing for Not-For-Profits
One of the ongoing consequences of COVID has been the recognition of many not-for-profit organisations for the need to have an online presence. Like anything worthwhile, it takes a willingness to commit time and energy to build the organization’s online presence and keep it up to date, relevant, and engaging.
- Published in marketing, Not-For-Profit, Psychology
Leveraging design principles to drive your content
When communicating we often focus on the content of the message we want to convey. We want our words to create an impact, to resonate with the reader. Yet in an era where visual communication is increasingly important thanks to social media platforms such as Instagram and TikTok, design can be equally, if not more important than the content we are trying to communicate. If the design of our message alienates our audience, the content will not matter.
- Published in Design, Psychology
Content Marketing vs Storytelling
Content is king. It can also be the Joker. Good content may generate likes, but unless the content we are using is building trust, credibility, and engagement, we are focusing on vanity statistics…
- Published in marketing, Psychology
