Queen Anne Fronts
The quote: “Queen Anne fronts, Mary Anne behinds” was applied to housing estates where builders would spend megabucks on the front of the house, giving them oversized columns, lavish porches, giants bow and arched windows while the rear of the homes was often shoddily constructed with inferior products and no attention given to balance, proportion, or design. Hence the term Queen Anne fronts, Mary Anne behinds.
Many businesses engage with clients or customers using a similar model.
- Published in marketing, Psychology
Outsourcing Our Thinking
While outsourcing our thinking to AI on the more minor details of our lives is useful and time efficient, the risk is we develop a subtle reliance on AI that may become problematic when we need to make more complex and nuanced decisions or judgements.
- Published in Data, ethics, Psychology
Not-for-profit labels vs community benefit
We Labels have power. Marketers and medical practitioners know this fact. For marketers, a name can conjure up a brand and all that is associated with it, for example, sporting prowess or luxury.
- Published in ethics, Not-For-Profit
The Power of your story
We are all tellers of stories. Stories are how we connect with each other. Friendship is built around repeated shared stories because they build and bond the friendship.
- Published in marketing, Not-For-Profit
The Customer and the Avatar
How up to date is your customer avatar or your ideal customer profile?
- Published in marketing, Psychology
The Ethics of Nudging
Previously, we have emphasised the importance of organisations having a policy on the ethics that guide their marketing. What are the ethical guidelines around nudging, particularly if it is for a client’s benefit?
- Published in ethics, marketing, Psychology
Wokeness & your Brand
In January this year, Mars, the makers of M & M, announced they were redesigning their M & M’s for a more progressive and inclusive world.
- Published in ethics
Preparing for Metaverse
The last major technology shift was from desktop to mobile, the next evolution will be from mobile to metaverse.
App Tracking Transparency & Search
Apple has impacted the advertising business with the introduction of App Tracking Transparency (ATT).
Sensory Storytelling
Compelling storytelling is more than good content management. Storytelling creates trust.
- Published in Design, ethics, Psychology
